The Stats filter menu lets you control exactly what data you see. All filters are available as dropdowns, and only one dropdown can be open at a time. The currently selected option is displayed next to each filter name.
To open the filter menu, tap the filter icon at the top of any Stats screen.
User Scope
Controls which audience segment you're viewing. This is a multi-select filter.
All Users — Everyone in your workspace, regardless of how they accessed the content.
Shared via Communication Hub — Only users who received the content through a Communication Hub distribution. The Communication Hub is Bites' built-in distribution engine that sends content directly to employees via WhatsApp, SMS, Email, Slack, Teams, or Beekeeper. When content is distributed through the Hub, Bites tracks exactly who received it, enabling precise engagement measurement.
Shared Organically — Users who accessed the content on their own, without receiving a Communication Hub distribution. This includes users who opened a direct link, scanned a QR code, or found the content by browsing.
Why this matters for stats: The User Scope filter determines who counts as part of your "audience" for all metrics. When set to "Shared via Communication Hub," the denominator for percentages is the number of recipients in that distribution. When set to "Shared Organically," Bites shows only users who found the content themselves. When set to "All Users," both groups are combined.
If you shared content through the Communication Hub, the default filter selection is "Shared via Communication Hub" and "Shared Organically." A blue dot appears on the filter icon to indicate a filter is active.
For a full guide on distributing content through the Communication Hub, see Communication Hub: Distribution Guide. For an overview of all sharing methods, see How to Share Content.
User Type
Filter by the type of user. This is a multi-select filter.
Active Users — Currently active employees in your workspace.
Inactive Users — Deactivated employees.
Guest Users — People without a Bites account or from other organizations.
The default selection is Active Users and Guest Users.
Data Format
Choose how numbers are displayed. This is a single-select filter.
Percentage of total (%) — Shows all metrics as percentages. This is the default.
Absolute numbers (#) — Shows raw counts, often with totals in parentheses (e.g., 250 (1,000)).
Progress View
Controls how progress and completion metrics are calculated relative to the audience. This is a single-select filter and is especially important for understanding Playlist and Quiz stats.
Funnel View (% from previous stage) — Default. Each metric is calculated relative to the users who reached the previous stage. For example, Completed is shown as a percentage of users who Started, not of the total audience.
Absolute View (% from total users) — Every metric is calculated relative to the full audience (all workspace users, or all users the content was shared with).
How Funnel vs. Absolute works for each content type:
Bites:
Views — Funnel: users who opened the Bite out of the audience. Absolute: same (both reference the total audience).
Answers — Funnel: users who answered out of those who viewed. Absolute: users who answered out of the total audience.
Comments — Funnel: users who commented out of those who viewed. Absolute: users who commented out of the total audience.
Playlists:
Started — Funnel: started out of the audience. Absolute: same.
Progress — Funnel: average progress of users who started. Absolute: average progress calculated against the total audience (including those who haven't started).
Completed — Funnel: completed out of those who started. Absolute: completed out of the total audience.
Success — Funnel: success rate of users who started. Absolute: success rate against the total audience.
Quizzes:
Started — Funnel: started out of the audience. Absolute: same.
Completed — Funnel: completed out of those who started. Absolute: completed out of the total audience.
Success — Funnel: correct answers out of total answers received. Absolute: correct answers relative to the total audience.
When to use each view:
Use Funnel View to understand engagement quality — how well your content performs once people start it.
Use Absolute View to understand your organization's reach — how many of your total audience have been impacted.
Date Range
Filter stats by time period. This is a single-select filter.
All-time views — Default. Shows all data since the content was created.
Last 7 days
Last 30 days
Year to date
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