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Exporting Reports from App Stats

Learn how to export App Stats reports to your email and understand the difference between Summary and All Data reports. This guide also explains Funnel vs. Absolute metrics to help you interpret engagement and impact.

Written by Evgeniya Ioffe
Updated over a week ago

You can export your App Stats data at any time to analyze performance, share insights with stakeholders, or keep records outside of Bites.

Exports are available on both desktop and mobile, and reports are always delivered directly to your email inbox as an Excel file.


How the Export Flow Works

  1. Open the relevant Stats page (Bite, Playlist, or Quiz).

  2. Click the Export button (top-right corner).

  3. Choose the type of report you’d like to export:

    • Summary Report

    • All Data Report

  4. Confirm the email address where the report should be sent.

  5. Click Export & Send.

Once processed, you’ll receive the Excel file by email.

💡 Important: The exported report reflects the filters currently applied in your Stats view (e.g., org chart filters, attributes, shared with specific users, etc.).

If you need a specific segment, make sure to apply the filters before exporting.


What’s Included in the Export

Depending on the option you choose, your report will include either a high-level overview or a detailed breakdown.


1. Summary Report

The Summary Report provides a high-level overview of performance.

It includes:

  • Audience size

  • Started / Views

  • Completion rates

  • Success rates (if questions are included)

This view is ideal for:

  • Leadership updates

  • Performance snapshots

  • Quick benchmarking

  • Sharing progress with stakeholders

It helps you quickly understand engagement trends and overall effectiveness without diving into user-level data.


2. All Data Report

The All Data Report provides a detailed, user-level breakdown.

This includes:

  • Individual user progress

  • Completion status

  • Question performance

  • Answers and success rates

  • Last activity

  • User attributes (if applicable)

This report is ideal when you need to:

  • Audit participation

  • Track specific users

  • Analyze knowledge gaps

  • Identify drop-offs

  • Perform a deeper performance analysis


Understanding Funnel vs. Absolute Metrics

In your exported report, you’ll see metrics presented in two formats: Funnel and Absolute.

Understanding the difference is key to unlocking deeper insights.


Absolute

Absolute measures performance out of the total audience.

Example:

  • If 100 people were assigned training and 60 completed it → Absolute completion rate = 60%

This tells you:

  • Overall reach

  • Real adoption rate

  • True organizational impact

Use Absolute when you want to understand overall performance across your full audience.


Funnel

Funnel measures performance step by step, based only on users who reached the previous stage.

Example:

  • 100 people assigned

  • 80 started

  • 60 completed

Funnel completion rate = 60 out of 80 (75%)

This tells you:

  • Engagement quality among active participants

  • Where drop-offs occur

  • How effective the content is once users engage

Use Funnel to analyze engagement behavior and content effectiveness.


Why Both Matter

Looking at both Funnel and Absolute together gives you a complete picture:

  • Absolute shows reach and adoption.

  • Funnel shows engagement quality and learning effectiveness.

For example:

  • High Funnel but low Absolute → Content works well, but adoption is low.

  • High Absolute but low Funnel → Many users start, but engagement or comprehension may need improvement.

Together, these metrics help you make smarter decisions about:

  • Communication strategy

  • Content optimization

  • Training rollout

  • Performance improvement


Best Practices Before Exporting

To get the most accurate insights:

  • Apply the correct filters before exporting.

  • Decide whether you need a high-level overview (Summary) or a detailed analysis (All Data).

  • Use Funnel metrics to analyze engagement.

  • Use Absolute metrics to measure organizational impact.

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